Marketing and Promotions Manager
The campaign orchestrator — managing promotional programs and advertising that drive purchase interest.
What it's like to be a Marketing and Promotions Manager
As a Marketing and Promotions Manager, you plan and execute promotional campaigns that create extra interest in products and services. You're developing contests, coupons, giveaways, and promotional events while managing advertising programs that support them. This role combines creative campaign development with operational execution.
Your day involves campaign planning and execution management. You might review performance of current promotions, plan next quarter's promotional calendar, coordinate with agencies on advertising materials, and present campaign results to leadership. You need creativity to develop compelling promotions and organizational skills to execute them.
The challenge is standing out in a promotional landscape where consumers are overwhelmed with offers. Everyone does sales and coupons. Success requires finding promotional concepts that are genuinely engaging while being operationally feasible and financially sound.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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