Marketing and Promotions Manager

The work involves managing both a brand's ongoing marketing activities and its promotional calendar — the sale events, limited-time offers, partnership activations, and seasonal campaigns that drive near-term traffic and sales. The dual scope means operating in two different time horizons simultaneously: building the brand for the long term while executing the promotional drumbeat that keeps this quarter's numbers moving.

At consumer brands and retailers, the promotional calendar is often the dominant rhythm of the year. Planning starts months ahead — promotional offers have to be built into inventory, priced, communicated across channels, and coordinated with retail partners if the brand sells through them. The marketing side of the role shapes the context around those promotions: how the brand is positioned, what messages the campaigns carry beyond the discount, how each activation builds toward or detracts from the brand's perceived value over time.

The creative-to-analytical ratio shifts in this role compared to pure brand marketing. Promotions are measurable — conversion rates, redemption rates, incremental sales. Brand managers here are often expected to track and report on promotional effectiveness alongside managing the creative and channel work.