Junior

Marketing And Promotions Coordinator

The campaign organizer — coordinating promotional campaigns from concept to execution across marketing channels.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Marketing And Promotions Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing And Promotions Coordinator

As a Marketing And Promotions Coordinator, you're managing the logistics of promotional campaigns. This means coordinating between creative, production, and channel teams, tracking timelines and deliverables, managing promotional materials, and ensuring campaigns launch on schedule.

Your day is coordination-heavy. You might review campaign status in a morning standup, chase assets from design, coordinate with vendors on promotional materials, update project trackers, and prepare for upcoming launches. Expect significant email and meeting time, with moderate pressure around campaign deadlines.

The people who thrive here are organized and enjoy making complex things happen. You need to keep multiple campaigns straight, anticipate problems before they derail timelines, and build relationships that help you get cooperation. Attention to detail matters — promotional campaigns have lots of moving pieces.

AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Campaign typesChannel focusVendor management scopeCreative involvementBudget responsibility
Promotions coordination varies by campaign complexity and team structure. Some roles focus on specific channels (digital, retail, events); others span the full marketing mix. The degree of creative input varies — some coordinators purely manage logistics; others contribute to campaign development. Larger teams have more defined processes; smaller teams require more improvisation.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing And Promotions Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing And Promotions Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Campaign strategy
Understanding why campaigns are designed as they are
2
Vendor management
Managing external partners and agencies
3
Budget management
Owning promotional budgets and ROI
What types of campaigns would I be coordinating?
What project management tools does the team use?
How is the marketing team structured?
What does the vendor and agency ecosystem look like?
How much campaign strategy input do coordinators have?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.