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Careers›Roles›Marketing And Promotions Coordinator
Junior

Marketing And Promotions Coordinator

The campaign organizer — coordinating promotional campaigns from concept to execution across marketing channels.

Marketing And Promotions Coordinator pay typically runs $63K–$86K at this level, and jobs in this field are projected to shrink 2% through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Marketing And Promotions Coordinators
Professional Services · 59%Technology & Information · 13%Wholesale & Distribution · 3%Entertainment & Media · 3%Retail · 2%Financial Services · 2%
Job markets for Marketing And Promotions Coordinators
Where Marketing And Promotions Coordinator jobs concentrate · ~61 metro areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

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What it's like

What it's like to be a Marketing And Promotions Coordinator

As a Marketing And Promotions Coordinator, you're managing the logistics of promotional campaigns. This means coordinating between creative, production, and channel teams, tracking timelines and deliverables, managing promotional materials, and ensuring campaigns launch on schedule.

Your day is coordination-heavy. You might review campaign status in a morning standup, chase assets from design, coordinate with vendors on promotional materials, update project trackers, and prepare for upcoming launches. Expect significant email and meeting time, with moderate pressure around campaign deadlines.

The people who thrive here are organized and enjoy making complex things happen. You need to keep multiple campaigns straight, anticipate problems before they derail timelines, and build relationships that help you get cooperation. Attention to detail matters — promotional campaigns have lots of moving pieces.

What people in this role value
AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Marketing And Promotions Coordinator
Campaign typesChannel focusVendor management scopeCreative involvementBudget responsibility
Promotions coordination varies by campaign complexity and team structure. Some roles focus on specific channels (digital, retail, events); others span the full marketing mix. The degree of creative input varies — some coordinators purely manage logistics; others contribute to campaign development. Larger teams have more defined processes; smaller teams require more improvisation.
✦ Editorial — written by Truest from industry research and career patterns

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Marketing And Promotions Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Marketing →
Marketing And Promotions CoordinatorAdvertising Sales Manager (ad Sales Manager) CoordinatorClassified Advertising Manager (classified Ad Manager) CoordinatorJunior Account ExecutiveJunior Marketing CoordinatorAdvertising Manager (ad Manager) CoordinatorSales Promotion Coordinator / Sales Promotion AssociatePromotions Marketing CoordinatorAdvertising Agency Manager (ad Agency Manager) CoordinatorDigital Advertising Manager (digital Ad Manager) CoordinatorAdvertising Account Manager (ad Account Manager) CoordinatorJunior Advertising Account Executive (ad Account Executive)Junior Advertising Executive (ad Executive)Advertising Campaign Manager (ad Campaign Manager) CoordinatorAdvertising Operations Manager (ad Operations Manager) CoordinatorBrand CoordinatorJunior Advertising Coordinator (ad Coordinator)

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What it takes to advance
1
Campaign strategy
Understanding why campaigns are designed as they are
2
Vendor management
Managing external partners and agencies
3
Budget management
Owning promotional budgets and ROI
Lateral Moves
Marketing Specialist →
If you want to specialize in a channel or function
Event Coordinator →
If you enjoy live promotions most
Questions you might ask when interviewing
What types of campaigns would I be coordinating?
What project management tools does the team use?
How is the marketing team structured?
What does the vendor and agency ecosystem look like?
How much campaign strategy input do coordinators have?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How Marketing And Promotions Coordinator pay & employment are changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2011.00

Explore related roles

Roles with similar work and overlapping career paths

midMarketing and Promotions Manager$127KjuniorAdvertising Sales Manager (ad Sales Manager) Coordinator$127KjuniorClassified Advertising Manager (classified Ad Manager) Coordinator$127KmidAdvertising Coordinator (Ad Coordinator)$127KjuniorJunior Account Executive$127KjuniorJunior Marketing Coordinator$127K
View all Marketing roles →

Common questions about what it's like to be a Marketing And Promotions Coordinator

What does a Marketing And Promotions Coordinator do?

The campaign organizer — coordinating promotional campaigns from concept to execution across marketing channels.

How much does a Marketing And Promotions Coordinator make?

Median pay for a Marketing And Promotions Coordinator is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).

What skills does a Marketing And Promotions Coordinator need?

Core skills for this role include Active Listening, Critical Thinking, Speaking, Social Perceptiveness, and Reading Comprehension.

What education do you need to be a Marketing And Promotions Coordinator?

Most people in this role hold a bachelor's degree.

Is a Marketing And Promotions Coordinator in demand?

Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).

What jobs are similar to a Marketing And Promotions Coordinator?

Closely related roles include Marketing and Promotions Manager, Advertising Sales Manager (ad Sales Manager) Coordinator, and Classified Advertising Manager (classified Ad Manager) Coordinator.

Career advice

Marketing And Promotions Coordinator career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • ConversationStarting a new collaboration on the same page, while it's still easy.Agree how you'll work together
  • Micro habitUnderstanding your cross-functional collaborators, and strengthening those relationships.Understand what another team needs
  • Simple exerciseSee a company the way its own people do, before you ask to join it.Understand a company before you apply
  • Simple exerciseGet people's input while it can still change the decision.Ask for input before you decide

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More career advice

  • Watch or read three things on one skill
  • Write down what you decided and why
  • Add a buffer to your estimates
  • Answer self-doubt with proof
  • Ask for a skip-level conversation
  • Ask for more than salary
  • Ask how your manager likes to work
  • Ask what a raise would take

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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