The campaign organizer — coordinating promotional campaigns from concept to execution across marketing channels.
As a Marketing And Promotions Coordinator, you're managing the logistics of promotional campaigns. This means coordinating between creative, production, and channel teams, tracking timelines and deliverables, managing promotional materials, and ensuring campaigns launch on schedule.
Your day is coordination-heavy. You might review campaign status in a morning standup, chase assets from design, coordinate with vendors on promotional materials, update project trackers, and prepare for upcoming launches. Expect significant email and meeting time, with moderate pressure around campaign deadlines.
The people who thrive here are organized and enjoy making complex things happen. You need to keep multiple campaigns straight, anticipate problems before they derail timelines, and build relationships that help you get cooperation. Attention to detail matters — promotional campaigns have lots of moving pieces.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The campaign organizer — coordinating promotional campaigns from concept to execution across marketing channels.
Median pay for a Marketing And Promotions Coordinator is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).
Core skills for this role include Active Listening, Critical Thinking, Speaking, Social Perceptiveness, and Reading Comprehension.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).
Closely related roles include Marketing and Promotions Manager, Account Specialist, and Senior Account Specialist.
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