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Careersβ€ΊRolesβ€ΊSales Promotion Coordinator / Sales Promotion Associate
Junior

Sales Promotion Coordinator / Sales Promotion Associate

As a Sales Promotion Coordinator, you support sales promotion programs while learning the craft of promotional sales coordination β€” supporting program execution, helping with vendor coordination, learning promotional planning. The work tends to be supervised and coordination-focused.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Sales Promotion Coordinator / Sales Promotion Associates
Professional Services Β· 59%Technology & Information Β· 13%Wholesale & Distribution Β· 3%Entertainment & Media Β· 3%Retail Β· 2%Financial Services Β· 2%
Job markets for Sales Promotion Coordinator / Sales Promotion Associates
Where Sales Promotion Coordinator / Sales Promotion Associate jobs concentrate Β· ~61 metro areas
Based on employment in related occupations
Mapped SOC categories:
SalesBusiness Operations
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Sales Promotion Coordinator / Sales Promotion Associate

Most days mix supervised promotion work with structured learning β€” supporting senior staff on promotional programs, helping with vendor and partner coordination, learning promotional planning and execution, supporting performance tracking, and partnering with senior staff and marketing teams. You're often working in consumer goods, retail, hospitality, or specialty promotion-driven organizations, and the promotional model (in-store, sweepstakes, partnerships, digital) shapes early work.

What tends to be harder than people expect is the operational complexity behind promotional programs at junior level. Legal compliance (sweepstakes regulations, FTC), partner management, and performance attribution all develop together. Specialty tool fluency, mentorship quality, and exposure to multiple promotion types shape early growth.

People who tend to thrive here are organized, comfortable with marketing and operations, patient with cross-functional work, and willing to learn from senior staff. If you want pure brand creative, that lives in different roles. If you like building a foundation in promotion coordination, the early years build a base toward senior coordinator, promotions manager, or specialty marketing operations roles.

What people in this role value
AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
✦ Editorial β€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape β€” and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$97K+110%
Energy & Utilities$95K+107%
Professional Services$94K+104%
Financial Services$79K+72%
Government$69K+51%
Compared to Sales average across all industries
1 BLS OEWS May 2024 covers all Sales Promotion Coordinator / Sales Promotion Associates (SOC 11-2011.00), not just this title Β· BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Sales β†’
Sales Promotion Coordinator / Sales Promotion AssociateBrand CoordinatorJunior Account ExecutiveJunior Marketing CoordinatorPromotions Marketing CoordinatorMarketing And Promotions CoordinatorJunior Advertising Executive (ad Executive)Advertising Manager (ad Manager) CoordinatorJunior Advertising Coordinator (ad Coordinator)Advertising Sales Manager (ad Sales Manager) CoordinatorAdvertising Agency Manager (ad Agency Manager) CoordinatorJunior Advertising Account Executive (ad Account Executive)Advertising Account Manager (ad Account Manager) CoordinatorDigital Advertising Manager (digital Ad Manager) CoordinatorAdvertising Campaign Manager (ad Campaign Manager) CoordinatorAdvertising Operations Manager (ad Operations Manager) CoordinatorClassified Advertising Manager (classified Ad Manager) Coordinator
Also appears in: Business Operations
Exploring the Sales Promotion Coordinator / Sales Promotion Associate career path? Truest helps you figure out if it's the right fit β€” and plan your path forward.
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✦ Editorial β€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape β€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How Sales Promotion Coordinator / Sales Promotion Associate pay & employment are changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 Β· BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingReading ComprehensionJudgment and Decision MakingWritingTime ManagementCoordinationComplex Problem Solving
O*NET OnLine Β· Bureau of Labor Statistics
Mapped SOC Codes
11-2011.00

Explore related roles

Roles with similar work and overlapping career paths

midSales Promotion Manager$133KmidAccount Specialist$79KseniorSenior Account Specialist$79KmidAccount Manager$114KmidMarketing Coordinator$105KdirectorClient Services Director$122K
View all Sales roles β†’

Common questions about what it's like to be a Sales Promotion Coordinator / Sales Promotion Associate

What does a Sales Promotion Coordinator / Sales Promotion Associate do?

As a Sales Promotion Coordinator, you support sales promotion programs while learning the craft of promotional sales coordination β€” supporting program execution, helping with vendor coordination, learning promotional planning. The work tends to be supervised and coordination-focused.

How much does a Sales Promotion Coordinator / Sales Promotion Associate make?

Median pay for a Sales Promotion Coordinator / Sales Promotion Associate is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).

What skills does a Sales Promotion Coordinator / Sales Promotion Associate need?

Core skills for this role include Active Listening, Social Perceptiveness, Speaking, Critical Thinking, and Reading Comprehension.

What education do you need to be a Sales Promotion Coordinator / Sales Promotion Associate?

Most people in this role hold a bachelor's degree.

Is a Sales Promotion Coordinator / Sales Promotion Associate in demand?

Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).

What jobs are similar to a Sales Promotion Coordinator / Sales Promotion Associate?

Closely related roles include Sales Promotion Manager, Account Specialist, and Senior Account Specialist.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) Β· BLS Employment Projections Β· O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.