Junior

Sales Promotion Coordinator / Sales Promotion Associate

As a Sales Promotion Coordinator, you support sales promotion programs while learning the craft of promotional sales coordination — supporting program execution, helping with vendor coordination, learning promotional planning. The work tends to be supervised and coordination-focused.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Sales Promotion Coordinator / Sales Promotion Associates
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Sales Promotion Coordinator / Sales Promotion Associate

Most days mix supervised promotion work with structured learning — supporting senior staff on promotional programs, helping with vendor and partner coordination, learning promotional planning and execution, supporting performance tracking, and partnering with senior staff and marketing teams. You're often working in consumer goods, retail, hospitality, or specialty promotion-driven organizations, and the promotional model (in-store, sweepstakes, partnerships, digital) shapes early work.

What tends to be harder than people expect is the operational complexity behind promotional programs at junior level. Legal compliance (sweepstakes regulations, FTC), partner management, and performance attribution all develop together. Specialty tool fluency, mentorship quality, and exposure to multiple promotion types shape early growth.

People who tend to thrive here are organized, comfortable with marketing and operations, patient with cross-functional work, and willing to learn from senior staff. If you want pure brand creative, that lives in different roles. If you like building a foundation in promotion coordination, the early years build a base toward senior coordinator, promotions manager, or specialty marketing operations roles.

AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Sales Promotion Coordinator / Sales Promotion Associates (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Also appears in: Business Operations
Exploring the Sales Promotion Coordinator / Sales Promotion Associate career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingReading ComprehensionJudgment and Decision MakingWritingTime ManagementCoordinationComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.