Junior

Advertising Campaign Manager (ad Campaign Manager) Coordinator

The person making sure campaigns actually launch — coordinating assets, timelines, and approvals across teams.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Advertising Campaign Manager (ad Campaign Manager) Coordinators
Professional Services · 59%Technology & Information · 13%Wholesale & Distribution · 3%Entertainment & Media · 3%Retail · 2%Financial Services · 2%
Job markets for Advertising Campaign Manager (ad Campaign Manager) Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Advertising Campaign Manager (ad Campaign Manager) Coordinator

As a Campaign Coordinator, you're the organizational backbone of campaign execution. You're tracking creative assets, managing approval workflows, coordinating with media teams, and keeping everyone on schedule.

Your day involves a lot of checklists, status updates, and cross-functional communication. You're the person who knows where every asset is and what's blocking launch.

The people who succeed here are detail-obsessed and comfortable with repetitive work while learning. It's not glamorous, but you'll learn how campaigns actually get executed end-to-end.

What people in this role value
AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Advertising Campaign Manager (ad Campaign Manager) Coordinator
Agency vs in-houseChannel focusCampaign volumeTool stack
High-volume shops (retail, e-commerce) run many campaigns simultaneously. Lower-volume environments allow more attention per campaign. Specific platforms (digital, TV, print) have different coordination needs.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Advertising Campaign Manager (ad Campaign Manager) Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Advertising Campaign Manager (ad Campaign Manager) CoordinatorJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Advertising Campaign Manager (ad Campaign Manager) Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
Lateral Moves
Campaign Manager →
Move from coordination to ownership
Project Manager →
Apply organizational skills more broadly
Media Coordinator →
Specialize in media planning and buying
Questions you might ask when interviewing
Walk me through how you'd manage a campaign with assets coming from multiple teams.
How do you handle last-minute changes to a campaign schedule?
What project management tools have you used?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.