Junior

Promotions Marketing Coordinator

The promotions organizer — managing the campaigns, materials, and logistics that create customer excitement.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Promotions Marketing Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Promotions Marketing Coordinator

As a Promotions Marketing Coordinator, you're managing promotional marketing activities. This means coordinating promotional campaigns, managing contest and giveaway logistics, working with vendors on promotional materials, and ensuring promotional activities execute smoothly.

Your day involves planning and coordination. You might review upcoming promotion timelines in the morning, coordinate with legal on contest rules, manage promotional material inventory, and track campaign performance. Expect cross-functional collaboration with creative, legal, sales, and external partners.

The people who thrive here enjoy the energy of promotional marketing and have strong organizational skills. You need to manage details across multiple campaigns, anticipate compliance and logistics issues, and build relationships that help promotions succeed. Flexibility matters — promotions often require quick adjustments.

AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Promotion typesCompliance complexityVendor ecosystemRetail vs directBudget responsibility
Promotions coordination varies by industry and promotion type. Consumer packaged goods have frequent, standardized promotions; other industries do fewer, larger campaigns. Legal and compliance requirements differ by promotion type (sweepstakes, contests, rebates). Some roles work closely with retail partners; others focus on direct promotions.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Promotions Marketing Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Promotions Marketing Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Promotion strategy
Designing promotions that achieve business goals
2
Budget management
Owning promotional budgets and measuring ROI
3
Vendor management
Managing agencies and promotional partners
What types of promotions does this company run?
What does the legal and compliance process look like?
What vendors and agencies would I work with?
How is promotion success measured?
What does career growth look like?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.