Junior

Advertising Manager (ad Manager) Coordinator

The foundation role in advertising — supporting managers, learning the craft, and getting your first real campaigns under your belt.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Advertising Manager (ad Manager) Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Advertising Manager (ad Manager) Coordinator

This is an entry-level advertising role where you support senior managers while building your own skills. You're doing a mix of administrative work, research, and getting your hands on real campaigns.

Your day includes tasks like competitive research, media tracking, report preparation, and supporting whatever your manager needs. The educational value comes from proximity to decisions you're not yet making yourself.

The people who succeed here are curious and proactive. The best coordinators ask questions, look for ways to contribute beyond their job description, and treat the role as an apprenticeship.

AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Company sizeIndustryTeam structureSpecialization
Corporate advertising departments operate differently than agencies. Some coordinators specialize early (digital, print, etc.); others stay generalist. Smaller teams give more exposure; larger teams have more mentorship.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Advertising Manager (ad Manager) Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Advertising Manager (ad Manager) Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What aspect of advertising interests you most?
How do you approach learning a new industry or skill?
Describe a time you supported someone senior effectively.
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.