Junior

Advertising Operations Manager (ad Operations Manager) Coordinator

The person who keeps the ad machine running — trafficking campaigns, fixing tags, and making sure nothing breaks at 2am.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Advertising Operations Manager (ad Operations Manager) Coordinators
Professional Services · 59%Technology & Information · 13%Wholesale & Distribution · 3%Entertainment & Media · 3%Retail · 2%Financial Services · 2%
Job markets for Advertising Operations Manager (ad Operations Manager) Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Advertising Operations Manager (ad Operations Manager) Coordinator

This is an entry point into ad operations, typically your first role after an internship or career switch. You're the person in the weeds: setting up campaigns in ad servers, troubleshooting tracking pixels, and QA-ing before launch.

Your day is reactive — tickets come in, things break, deadlines are tight. You'll learn the technical plumbing of digital advertising faster than anyone else on the team because you're the one fixing it when it fails.

The people who succeed here are detail-oriented and don't mind repetitive work while learning. It can feel like you're just pushing buttons, but you're building the foundation for understanding how digital advertising actually works at a technical level.

What people in this role value
AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Advertising Operations Manager (ad Operations Manager) Coordinator
Agency vs publisherDisplay vs video vs programmaticTeam sizeTool stack
Agency-side means more variety but more chaos. Publisher-side is often more specialized and stable. The specific ad tech stack (Google, The Trade Desk, Xandr) shapes your skill development.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Advertising Operations Manager (ad Operations Manager) Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Advertising Operations Manager (ad Operations Manager) CoordinatorJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Advertising Operations Manager (ad Operations Manager) Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
Lateral Moves
Ad Ops Specialist →
Deepen technical expertise before moving up
Campaign Coordinator →
Shift toward client-facing campaign management
Analytics Coordinator →
Move toward measurement and reporting
Questions you might ask when interviewing
Walk me through how you'd troubleshoot a campaign that isn't delivering impressions.
What ad serving platforms have you worked with, and what's your comfort level with each?
Describe a time you caught an error before a campaign launched.
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.