The entry point into digital ads — learning platforms, tracking campaigns, and getting comfortable with performance data.
This coordinator role supports digital advertising managers with campaign execution. You're setting up campaigns, monitoring performance, pulling reports, and learning how the major platforms (Google, Meta, etc.) actually work.
Your day is split between platform work (building campaigns, adjusting targeting, checking delivery) and reporting (pulling data, formatting dashboards, highlighting trends). It's hands-on and technical.
The people who succeed here are comfortable with data, patient with platform interfaces, and curious about what makes campaigns work. This is where you build the foundation for a digital advertising career.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The entry point into digital ads — learning platforms, tracking campaigns, and getting comfortable with performance data.
Median pay for a Digital Advertising Manager (digital Ad Manager) Coordinator is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).
Core skills for this role include Active Listening, Critical Thinking, Speaking, Social Perceptiveness, and Reading Comprehension.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).
Closely related roles include Digital Advertising Manager (Digital Ad Manager), Account Specialist, and Senior Account Specialist.
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