Junior

Digital Advertising Manager (digital Ad Manager) Coordinator

The entry point into digital ads — learning platforms, tracking campaigns, and getting comfortable with performance data.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Digital Advertising Manager (digital Ad Manager) Coordinators
Professional Services · 59%Technology & Information · 13%Wholesale & Distribution · 3%Entertainment & Media · 3%Retail · 2%Financial Services · 2%
Job markets for Digital Advertising Manager (digital Ad Manager) Coordinators
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Digital Advertising Manager (digital Ad Manager) Coordinator

This coordinator role supports digital advertising managers with campaign execution. You're setting up campaigns, monitoring performance, pulling reports, and learning how the major platforms (Google, Meta, etc.) actually work.

Your day is split between platform work (building campaigns, adjusting targeting, checking delivery) and reporting (pulling data, formatting dashboards, highlighting trends). It's hands-on and technical.

The people who succeed here are comfortable with data, patient with platform interfaces, and curious about what makes campaigns work. This is where you build the foundation for a digital advertising career.

What people in this role value
AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Digital Advertising Manager (digital Ad Manager) Coordinator
Platform focusAgency vs in-houseBudget scaleIndustry vertical
Some roles specialize early (search, social, programmatic); others stay generalist. Agency roles see more variety but can be hectic. In-house roles allow deeper brand understanding.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Digital Advertising Manager (digital Ad Manager) Coordinators (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Digital Advertising Manager (digital Ad Manager) CoordinatorJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Digital Advertising Manager (digital Ad Manager) Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
Lateral Moves
Digital Advertising Specialist →
Deepen platform expertise
Analytics Coordinator →
Focus on measurement and reporting
Social Media Coordinator →
Specialize in social platforms
Questions you might ask when interviewing
What digital advertising platforms have you worked with?
Walk me through how you'd analyze an underperforming campaign.
What metrics matter most in digital advertising?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.