The asset wrangler — organizing creative materials, managing versions, and keeping everyone working from the right files.
Material Coordinator manages the physical and digital assets used in advertising. You're organizing files, tracking versions, distributing materials, and maintaining asset libraries.
Your day involves a lot of file management: organizing folders, responding to asset requests, updating libraries, and ensuring teams have what they need. It's unglamorous but essential infrastructure work.
The people who succeed here are naturally organized and systematic. If you enjoy bringing order to chaos and building systems that others can use, this is a good foundation role.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The asset wrangler — organizing creative materials, managing versions, and keeping everyone working from the right files.
Median pay for a Junior Advertising Executive (ad Executive) is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).
Core skills for this role include Active Listening, Critical Thinking, Speaking, Social Perceptiveness, and Reading Comprehension.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).
Closely related roles include Advertising Executive (Ad Executive), Account Specialist, and Senior Account Specialist.
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