Interactive Media Marketing Specialist

The job is hands-on campaign execution across interactive channels — display, video, social, native — with measurement running in parallel. You're coordinating creative, trafficking ads into platforms, monitoring performance, and optimizing placements based on what the data shows. The strategy might come from above, but the execution belongs to you.

Most of the daily work involves platform operations — setting up targeting parameters, reviewing creative performance by placement, adjusting bids or budgets based on delivery data, and working with the creative team when an asset isn't performing the way the brief suggested it would. Cross-channel consistency is a recurring challenge: making sure the message is coherent across display, video, and social when each platform has its own creative specs and targeting logic.

The measurement work runs alongside execution. Campaign attribution, view-through versus click-through, and the question of whether your interactive media is actually driving outcomes or just generating impressions are things you're expected to have informed opinions about — not just run the platform reporting, but interpret what it means and explain it to stakeholders who want a simpler story than the data produces.