Mid-Level

Internet Marketing Strategist

The digital strategy architect — developing online marketing plans that drive visibility, engagement, and conversion.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Internet Marketing Strategists
Professional Services · 28%Technology & Information · 10%Financial Services · 10%Wholesale & Distribution · 8%Manufacturing · 6%Healthcare · 5%
Job markets for Internet Marketing Strategists
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Internet Marketing Strategist

As an Internet Marketing Strategist, you develop the strategic plans that guide online marketing execution. You're analyzing markets and competitors, identifying opportunities, developing channel strategies, and creating the roadmaps that marketing teams execute. This is a thinking and planning role that shapes what gets done.

Your day involves analysis, planning, and communication. You might research competitor digital strategies, develop recommendations for a new market, present strategic plans to stakeholders, and review performance data to refine approaches. You need analytical skills, strategic thinking, and the ability to communicate plans clearly.

The challenge is balancing data-driven analysis with creative strategic thinking. Good strategy requires both rigorous analysis of what's working and imaginative thinking about what could work. You need to be comfortable with ambiguity while maintaining analytical discipline.

What people in this role value
AchievementAbove avg
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionModerate
RelationshipsLower
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Internet Marketing Strategist
Agency vs in-houseChannel scopeClient/stakeholder mixExecution involvementMeasurement focus
Internet marketing strategy varies by setting. Agency roles work across multiple clients with varied needs; in-house provides depth with one brand. Some roles focus on specific aspects (search strategy, content strategy); others cover the full digital mix. The degree of involvement in execution versus pure strategy also varies.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Internet Marketing Strategists (SOC 13-1161.01), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Internet Marketing StrategistAthlete Marketing AgentPromotional Marketing AgentEvent Brand AmbassadorMarketing Brand AmbassadorRetail Brand AmbassadorBrand AmbassadorSales Brand AmbassadorTelemarketing Representative (Telemarketing Rep)Marketing ProcessorTelemarketing Sales Representative (Telemarketing Sales Rep)Advertising Associate+107 more
Exploring the Internet Marketing Strategist career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
1
Business acumen
Senior roles connect digital to business strategy
2
Executive communication
Leadership positions require influencing at senior levels
3
Team leadership
Director roles manage strategy teams
Lateral Moves
Digital Marketing Manager →
If you want to own both strategy and execution
Brand Strategist →
If you want to expand beyond digital to brand strategy
Questions you might ask when interviewing
What types of strategic work does this role focus on?
How does strategy connect to execution teams?
What does the client or stakeholder landscape look like?
How are strategies measured for success?
What's the balance between digital and broader marketing strategy?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Complex Problem SolvingReading ComprehensionCritical ThinkingActive ListeningActive LearningJudgment and Decision MakingSpeakingWritingSystems AnalysisMonitoring
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-1161.01

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.