Junior

Junior Advertising Analyst

The data entry point — learning to measure what matters while building your analytical foundation.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Junior Advertising Analysts
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Advertising Analyst

Junior Advertising Analyst is an entry-level research and analytics role. You're pulling reports, analyzing campaign performance, conducting competitive research, and supporting strategy decisions with data.

Your day involves a lot of spreadsheets, dashboards, and data pulls. You're answering questions like "how did this campaign perform?" and "what are competitors doing?"

The people who succeed here are naturally curious about data and comfortable with ambiguity. Often the questions aren't well-formed, and you need to figure out what the real question is before answering it.

AchievementModerate
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionLower
RelationshipsLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Agency vs client-sideData sophisticationTool stackScope of analysis
Some roles are highly technical (SQL, Python); others are Excel-based. Agency analysts see more variety; client-side analysts go deeper on one brand. The specific tools you learn shape career options.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Advertising Analysts (SOC 13-1161.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Advertising Analyst career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
Walk me through an analysis you conducted and what you found.
What tools do you use for data analysis?
How do you approach an ambiguous question?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionCritical ThinkingWritingComplex Problem SolvingSpeakingActive ListeningJudgment and Decision MakingActive LearningMathematicsMonitoring
O*NET OnLine · Bureau of Labor Statistics
13-1161.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.