Junior

Junior Marketing Researcher

The market detective — investigating customer needs, competitive landscapes, and market trends to inform marketing strategy.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Junior Marketing Researchers
Professional Services · 28%Technology & Information · 10%Financial Services · 10%Wholesale & Distribution · 8%Manufacturing · 6%Healthcare · 5%
Job markets for Junior Marketing Researchers
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Junior Marketing Researcher

As a Junior Marketing Researcher, you're gathering and analyzing information about markets. This means conducting secondary research on industries and competitors, analyzing customer data, identifying trends, and supporting the team's understanding of the market landscape.

Your day is research-heavy. You might start by researching industry trends, then analyze customer feedback data, compile a competitive intelligence report, and brief stakeholders on findings. Expect significant desk time with research databases and analytical tools, plus periodic collaboration to understand what insights the team needs.

The people who thrive here are naturally curious and enjoy the detective work of finding and synthesizing information. You need strong research skills — knowing where to look and how to evaluate sources. Attention to detail matters because marketing decisions depend on accurate information.

What people in this role value
AchievementModerate
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionLower
RelationshipsLower
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Junior Marketing Researcher
Primary vs secondary focusIndustry depthCompetitive intelligence emphasisCustomer research involvementTool access
Marketing research roles vary by scope and method. Some focus primarily on secondary research (industry reports, public data); others involve significant primary research (surveys, interviews). The degree of specialization also varies — some researchers become industry experts; others work across multiple markets. Access to research tools and databases varies by organization investment.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Junior Marketing Researchers (SOC 13-1161.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Junior Marketing ResearcherJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Junior Marketing Researcher career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
1
Insight generation
Moving from data to actionable recommendations
2
Primary research methods
Survey design, interview skills, focus groups
3
Industry expertise
Deep knowledge in specific markets or verticals
Lateral Moves
Competitive Intelligence Analyst →
If you enjoy tracking competitors most
Marketing Analyst →
If you want more quantitative, campaign-focused analysis
Questions you might ask when interviewing
What types of research does this role focus on?
What research tools and databases are available?
How does research connect to marketing decision-making?
How much primary vs secondary research is involved?
What does career growth look like for researchers here?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionCritical ThinkingWritingComplex Problem SolvingSpeakingActive ListeningJudgment and Decision MakingActive LearningMathematicsMonitoring
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-1161.00

Explore related roles

Other roles in the Marketing career track

directorFundraising and Marketing Director$123KjuniorJunior Promotional Marketing Agent$96KmidAthlete Marketing Agent$96KjuniorJunior Athlete Marketing Agent$96KmidPromotional Marketing Agent$96KmidEvent Brand Ambassador$38K
View all Marketing roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.