The market intelligence gatherer — researching markets, analyzing campaigns, and supporting marketing decisions with data.
As a Junior Marketing Representative, you're supporting marketing efforts through research and analysis. This means gathering market intelligence, analyzing campaign performance, preparing reports, and helping the team understand what's working and what opportunities exist.
Your day balances research and communication. You might conduct competitor analysis in the morning, pull campaign metrics, prepare a market overview presentation, and join stakeholder meetings to share findings. Expect desk work with periodic collaboration across the marketing team.
The people who thrive here are curious about markets and comfortable with data. You need strong research skills — knowing where to find information and how to synthesize it. Clear communication matters because your value is in making complex market dynamics understandable to decision-makers.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The market intelligence gatherer — researching markets, analyzing campaigns, and supporting marketing decisions with data.
Median pay for a Junior Marketing Representative is about $77K nationally, with the field ranging roughly from $42K to $145K depending on experience, employer, and metro (BLS).
Core skills for this role include Reading Comprehension, Critical Thinking, Writing, Complex Problem Solving, and Speaking.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 6.7% through 2034, with roughly 861,140 people working in it today (BLS).
Closely related roles include Marketing Representative, Business Development Analyst, and Senior Business Development Analyst.
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