truest.me
Career adviceExplore careersHow it works
Log inGet started
truest.me
Explore
Career adviceExplore careersHow it works
The product
MosaicNetwork InsightsCareer CompassCareer Vault
More
Sponsor someoneLog in
Get started
truest.me
Product
How it worksMosaicNetwork InsightsCareer CompassCareer VaultExplore careersCareer adviceJob market data
Company
AboutPricingWho is truest forWays to access truestSponsor people & teamsContact
Follow
LinkedInXBlueskyInstagramYouTube
Copyright © 2026 Truest, Inc. All rights reserved.
Browse Careers
Career Explorer →
Tracks
See all →
Admin & OfficeAgricultureArts & MediaBusiness OperationsConstructionEducationEngineeringExecutive LeadershipFacilitiesFinanceFood ServiceHealthcareHuman ResourcesLegalMaintenance & RepairMarketingOperationsPersonal CareProductionProtective ServicesReal EstateSalesScienceSocial ServicesTechnologyTransportation
Top industries
See all →
HealthcareAdministrative ServicesK-12 SchoolsHospitality & Food ServiceHospital SystemsRetailWholesale & DistributionCatering & Mobile Food ServicesProfessional ServicesHospitals & Medical CentersEducationRestaurants & DiningGovernmentManufacturingAmbulatory Healthcare ServicesAdministrative Support ServicesConstructionFinancial ServicesGeneral Merchandise StoresColleges & UniversitiesConsumer ServicesLocal Government ServicesFull-Service RestaurantsSpecialty Trade ContractorsTransportation & LogisticsReal Estate Services
Top metros
See all →
New York-NewarkLos Angeles-Long BeachChicago-NapervilleDallas-Fort WorthHouston-PasadenaWashington-ArlingtonAtlanta-Sandy SpringsPhiladelphia-CamdenMiami-Fort LauderdaleBoston-CambridgeSan Francisco-OaklandPhoenix-MesaSeattle-TacomaMinneapolis-St. PaulDetroit-WarrenRiverside-San BernardinoDenver-AuroraSan Diego-Chula VistaTampa-St. PetersburgOrlando-KissimmeeCharlotte-ConcordBaltimore-ColumbiaSt. LouisAustin-Round RockPortland-VancouverSan Jose-Sunnyvale
Terms of usePrivacy policytruest is a public benefit company
Careers›Roles›E-commerce Marketing Coordinator
Junior

E-commerce Marketing Coordinator

The person connecting marketing to revenue — learning how digital campaigns actually drive online sales.

E-commerce Marketing Coordinator pay typically runs $46K–$61K at this level, and jobs in this field are projected to grow 3% through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
E
S
R
A
I
Conventionalorganizing, detail-oriented
Enterprisingleading, persuading
Based on Holland Code framework
Industries that often hire E-commerce Marketing Coordinators
Government · 26%Professional Services · 14%Education · 9%Financial Services · 7%Healthcare · 6%Manufacturing · 6%
Job markets for E-commerce Marketing Coordinators
Where E-commerce Marketing Coordinator jobs concentrate · ~390 metro areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the E-commerce Marketing Coordinator role, anything we can help you with this week?

What it's like

What it's like to be an E-commerce Marketing Coordinator

E-commerce Marketing Coordinator focuses on driving online sales. You're supporting product marketing, promotional campaigns, email flows, and paid acquisition — all tied to measurable revenue.

Your day involves coordinating product launches, setting up promotions, pulling sales reports, and supporting campaigns across channels. The direct connection to revenue makes this role more metrics-driven than general marketing.

The people who succeed here are comfortable with numbers and motivated by seeing direct results. E-commerce moves fast — what you launch today, you measure tomorrow.

What people in this role value
IndependenceAbove avg
AchievementModerate
Working ConditionsModerate
RelationshipsModerate
RecognitionLower
SupportLower
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a E-commerce Marketing Coordinator
Product typeCompany sizeDTC vs marketplaceTech stack
Fashion e-commerce is heavily seasonal and visual. B2B e-commerce is more relationship-driven. DTC brands own the full experience; marketplace sellers focus on optimization within platform constraints.
✦ Editorial — written by Truest from industry research and career patterns

Turn your career record
into a springboard for growth.

See how truest works
For people who want to build a meaningful career.truest.me
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all E-commerce Marketing Coordinators (SOC 13-1199.06), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Marketing →
E-commerce Marketing CoordinatorE-commerce Sales Product Coordinator / E-commerce Sales Product AssociateE-commerce Sales Coordinator / Junior E-commerce Sales SpecialistE-commerce Sales Coordinator / E-commerce Sales AssociateJunior E-commerce Sales Clerk Professional / E-commerce Sales Clerk AssociateJunior E-commerce Sales Associate Professional / E-commerce Sales Associate AssociateE-commerce Account CoordinatorJunior Retail E-commerce Sales Associate Professional / Retail E-commerce Sales Associate AssociateJunior Sales Associate Professional / Sales Associate AssociateJunior E-commerce Sales Analyst / E-commerce Sales Analyst I

Still figuring out what you want to become
when you grow up?

Start figuring it out
For people who want to build a meaningful career.truest.me
What it takes to advance
Lateral Moves
E-commerce Specialist →
Deeper involvement in e-commerce strategy
Performance Marketing Coordinator
Focus on paid acquisition
Email Marketing Coordinator
Specialize in lifecycle marketing
Questions you might ask when interviewing
What e-commerce metrics do you think are most important?
Walk me through a product launch you've supported.
How would you approach improving conversion rate?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$46K–$148K
Salary Range
10th – 90th percentile
1.1M
U.S. Employment
+3%
10yr Growth
108K
Annual Openings

How E-commerce Marketing Coordinator pay & employment are changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionActive ListeningCritical ThinkingSpeakingPersuasionWritingService OrientationJudgment and Decision MakingMonitoringSocial Perceptiveness
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-1199.06

Explore related roles

Roles with similar work and overlapping career paths

midE-Commerce Marketing Manager$81KseniorSenior E-Commerce Analyst$81KseniorSenior E-Commerce Sales Analyst$81KmidE-Commerce Personal Shopper$81KseniorSenior E-Commerce Business Channel Specialist$81KmidE-Commerce Sales Specialist$81K
View all Marketing roles →

Common questions about what it's like to be an E-commerce Marketing Coordinator

What does an E-commerce Marketing Coordinator do?

The person connecting marketing to revenue — learning how digital campaigns actually drive online sales.

How much does an E-commerce Marketing Coordinator make?

Median pay for an E-commerce Marketing Coordinator is about $81K nationally, with the field ranging roughly from $46K to $148K depending on experience, employer, and metro (BLS).

What skills does an E-commerce Marketing Coordinator need?

Core skills for this role include Reading Comprehension, Active Listening, Critical Thinking, Speaking, and Persuasion.

What education do you need to be an E-commerce Marketing Coordinator?

Most people in this role hold a bachelor's degree.

Is an E-commerce Marketing Coordinator in demand?

Employment in this field is projected to grow about 3% through 2034, with roughly 1.1 million people working in it today (BLS).

What jobs are similar to an E-commerce Marketing Coordinator?

Closely related roles include E-Commerce Marketing Manager, Senior E-Commerce Analyst, and Senior E-Commerce Sales Analyst.

Career advice

E-commerce Marketing Coordinator career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Simple exerciseConnect your work to what the business cares about, and make that link easy to see.Tie your work to what the company needs most
  • Simple exerciseGive your manager a real chance to help, by saying what would actually help.Tell your manager what you need
  • Simple exerciseCheck your curiosity about another industry against what the work is really like.Test two industries you've wondered about
  • Simple exerciseKeep your job search from costing you the job you have.Set ground rules for a quiet job search

Swipe for more

More career advice

  • Learn what the market is asking for
  • Learn what the next level expects
  • Learn your manager's goals
  • Leave a clean handoff
  • Leave so you can actually unplug
  • Let your report own the 1:1
  • Look around before you change anything
  • Look back on a project in twenty minutes

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

Don't do Truest if you aren't ready
to invest in yourself and your career.

See if it's for you
For people who want to build a meaningful career.truest.me
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

Don't know if you want to stay in your job?
Get your career on record. Then decide.

See how truest works
truest.me