The person connecting marketing to revenue — learning how digital campaigns actually drive online sales.
E-commerce Marketing Coordinator focuses on driving online sales. You're supporting product marketing, promotional campaigns, email flows, and paid acquisition — all tied to measurable revenue.
Your day involves coordinating product launches, setting up promotions, pulling sales reports, and supporting campaigns across channels. The direct connection to revenue makes this role more metrics-driven than general marketing.
The people who succeed here are comfortable with numbers and motivated by seeing direct results. E-commerce moves fast — what you launch today, you measure tomorrow.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The person connecting marketing to revenue — learning how digital campaigns actually drive online sales.
Median pay for an E-commerce Marketing Coordinator is about $81K nationally, with the field ranging roughly from $46K to $148K depending on experience, employer, and metro (BLS).
Core skills for this role include Reading Comprehension, Active Listening, Critical Thinking, Speaking, and Persuasion.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 3% through 2034, with roughly 1.1 million people working in it today (BLS).
Closely related roles include E-Commerce Marketing Manager, Sales Associate, and Junior Sales Associate Professional / Sales Associate Associate.
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