Junior

E-commerce Marketing Coordinator

The person connecting marketing to revenue — learning how digital campaigns actually drive online sales.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
E
S
R
A
I
Conventionalorganizing, detail-oriented
Enterprisingleading, persuading
Based on Holland Code framework
Job markets for E-commerce Marketing Coordinators
Employment concentration · ~390 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a E-commerce Marketing Coordinator

E-commerce Marketing Coordinator focuses on driving online sales. You're supporting product marketing, promotional campaigns, email flows, and paid acquisition — all tied to measurable revenue.

Your day involves coordinating product launches, setting up promotions, pulling sales reports, and supporting campaigns across channels. The direct connection to revenue makes this role more metrics-driven than general marketing.

The people who succeed here are comfortable with numbers and motivated by seeing direct results. E-commerce moves fast — what you launch today, you measure tomorrow.

IndependenceAbove avg
AchievementModerate
Working ConditionsModerate
RelationshipsModerate
RecognitionLower
SupportLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Product typeCompany sizeDTC vs marketplaceTech stack
Fashion e-commerce is heavily seasonal and visual. B2B e-commerce is more relationship-driven. DTC brands own the full experience; marketplace sellers focus on optimization within platform constraints.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all E-commerce Marketing Coordinators (SOC 13-1199.06), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the E-commerce Marketing Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
What e-commerce metrics do you think are most important?
Walk me through a product launch you've supported.
How would you approach improving conversion rate?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$46K–$148K
Salary Range
10th – 90th percentile
1.1M
U.S. Employment
+3%
10yr Growth
108K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionActive ListeningCritical ThinkingSpeakingPersuasionWritingService OrientationJudgment and Decision MakingMonitoringSocial Perceptiveness
O*NET OnLine · Bureau of Labor Statistics
13-1199.06

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.