Circulation Sales Representative

As a Circulation Sales Representative, you're selling subscriptions for newspapers, magazines, or other periodicals. You might sell door-to-door, at kiosks and events, by phone, or through other channels. The goal is generating new subscribers and potentially reactivating lapsed ones.

Your day involves making contacts and pitching subscriptions. You might canvas neighborhoods, work events or high-traffic locations, make phone calls to prospects, or respond to inquiries. The work is sales-focused with targets for new subscriptions. Different channels have different approaches and success rates.

The challenge is the declining print circulation industry. Convincing people to pay for publications when content is often available online for free is increasingly difficult. You need compelling value propositions and the persistence to work through many rejections. The successful reps find niches and approaches that still work.