Junior

Junior Marketing Communications Coordinator

The message coordinator — supporting PR and communications efforts that shape how audiences perceive the organization.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
A
S
C
I
R
Enterprisingleading, persuading
Artisticcreative, expressive
Based on Holland Code framework
Industries that often hire Junior Marketing Communications Coordinators
Professional Services · 23%Consumer Services · 15%Education · 13%Government · 11%Healthcare · 8%Financial Services · 5%
Job markets for Junior Marketing Communications Coordinators
Employment concentration · ~361 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Junior Marketing Communications Coordinator

As a Junior Marketing Communications Coordinator, you're supporting the team that manages how the organization communicates with the world. This means helping with press releases, social media content, internal communications, and the various touchpoints where the company's voice reaches audiences.

Your day involves writing and coordination. You might draft social media posts in the morning, help prepare a press release, coordinate with designers on communications materials, and monitor media mentions. Expect significant collaboration with both internal stakeholders and occasionally external media contacts.

The people who thrive here are strong writers who can adapt their voice to different channels and audiences. You need good judgment about what messages work where, and the organizational skills to manage multiple communications streams. An interest in news and current events helps you understand the landscape you're communicating in.

What people in this role value
AchievementAbove avg
IndependenceAbove avg
Working ConditionsAbove avg
RelationshipsAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Junior Marketing Communications Coordinator
Internal vs external focusSocial media involvementMedia relations exposureCrisis communicationsIndustry type
Marketing communications varies significantly by organization type. B2B companies often focus on thought leadership and industry press; consumer brands emphasize social media and lifestyle content. Some roles have significant PR and media relations exposure; others focus on internal communications or content marketing. The pace also varies — some industries require rapid response to news; others are more planned and steady.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Junior Marketing Communications Coordinators (SOC 27-3031.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Junior Marketing Communications CoordinatorJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Junior Marketing Communications Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
1
Message strategy
Moving from writing content to shaping messaging frameworks
2
Media relations
Building journalist relationships and pitch skills
3
Crisis communications
Understanding how to handle sensitive or time-critical communications
Lateral Moves
Social Media Coordinator →
If you enjoy social most and want to specialize
Content Marketing Coordinator →
If you prefer content creation over PR and media relations
Questions you might ask when interviewing
What is the split between internal and external communications?
How much media relations exposure would I have?
What channels and platforms does the team manage?
How does communications work with the broader marketing team?
What does the approval process look like for communications?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$41K–$129K
Salary Range
10th – 90th percentile
281K
U.S. Employment
+4.8%
10yr Growth
28K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSpeakingSocial PerceptivenessWritingReading ComprehensionCritical ThinkingCoordinationTime ManagementPersuasionJudgment and Decision Making
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
27-3031.00

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directorFundraising and Marketing Director$123KjuniorJunior Promotional Marketing Agent$96KmidAthlete Marketing Agent$96KjuniorJunior Athlete Marketing Agent$96KmidPromotional Marketing Agent$96KmidEvent Brand Ambassador$38K
View all Marketing roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.