Mid-Level

Marketing Communications Coordinator

Coordinating marketing-communications work — press releases, internal announcements, customer comms, brand consistency across channels — usually supporting a specialist or manager. The job is detail-heavy and mostly invisible until something doesn't ship on time.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
A
S
C
I
R
Enterprisingleading, persuading
Artisticcreative, expressive
Based on Holland Code framework
Job markets for Marketing Communications Coordinators
Employment concentration · ~361 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Communications Coordinator

Coordinating marketing communications means supporting the production and distribution of press releases, internal announcements, customer comms, and brand-consistent messaging across channels. You're typically supporting a specialist or manager, handling the detail-heavy coordination work that keeps communications shipping on schedule.

Your daily workflow involves drafting, editing, and routing communications through approval chains. You're maintaining editorial calendars, coordinating with design for visual assets, and ensuring brand consistency across the materials the organization produces. The work is detail-heavy and mostly invisible until something doesn't ship on time.

The challenge is managing multiple stakeholders who all want their message to be the priority. Internal communications, PR, customer messaging, and brand work all compete for bandwidth, and the coordinator is the one who has to keep everything moving without anything falling through the cracks.

AchievementAbove avg
IndependenceAbove avg
Working ConditionsAbove avg
RelationshipsAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
channel focusinternal vs externalteam sizeindustry typecontent responsibility
Some roles focus heavily on PR and media relations; others lean toward internal communications or customer-facing messaging. The degree of original content creation versus coordination varies. Industry type shapes whether the role deals with regulatory review (healthcare, financial services) or moves faster (tech, consumer).

Is Marketing Communications Coordinator right for you?

An honest look at who tends to thrive in this role — and who might find it challenging.

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Communications Coordinators (SOC 27-3031.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Communications Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What is the primary focus — PR, internal communications, customer messaging, or a mix?
How much original content creation is expected versus coordination of others' work?
What approval processes exist for communications, and how long do they typically take?
What tools are used for editorial calendar management and content production?
Who does this role report to, and what is the team structure?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$41K–$129K
Salary Range
10th – 90th percentile
281K
U.S. Employment
+4.8%
10yr Growth
28K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSpeakingSocial PerceptivenessWritingReading ComprehensionCritical ThinkingCoordinationTime ManagementPersuasionJudgment and Decision Making
O*NET OnLine · Bureau of Labor Statistics
27-3031.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.