Mid-Level

Marketing Communications Coordinator

The communications organizer — coordinating content and messaging across marketing channels.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
A
S
C
I
R
Enterprisingleading, persuading
Artisticcreative, expressive
Based on Holland Code framework
Job markets for Marketing Communications Coordinators
Employment concentration · ~361 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Communications Coordinator

As a Marketing Communications Coordinator, you manage the logistics of marketing communications. You're coordinating content creation, managing editorial calendars, handling media inquiries, organizing materials, and ensuring communications activities happen on time. This role bridges planning and execution in the communications function.

Your day involves coordination and content management. You might update the editorial calendar, coordinate with designers on upcoming content, handle a media inquiry, organize press materials, and track communications metrics. You need strong organizational skills and the ability to keep multiple workstreams moving.

The challenge is keeping communications organized across channels and stakeholders. Marketing communications involves many moving parts — content, design, approvals, distribution, and measurement. Success requires systems for tracking everything and relationships that keep things moving.

AchievementAbove avg
IndependenceAbove avg
Working ConditionsAbove avg
RelationshipsAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Content typesMedia relationsTeam structureChannel focusExternal agency use
Marketing communications coordination varies by organization. Some roles emphasize content coordination; others focus on media relations and PR. Internal versus external communications shifts the focus. Company size affects whether you coordinate across agencies or manage in-house teams.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Communications Coordinators (SOC 27-3031.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Communications Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Content strategy
Moving from coordination to planning creates advancement
2
Media relations
Handling media independently opens PR paths
3
Project management
Leading larger initiatives requires formal PM skills
What communications channels and content types would I be coordinating?
How much media relations versus internal content coordination?
What does the team structure look like?
What tools are used for editorial and project management?
Is there opportunity to contribute to strategy beyond coordination?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$41K–$129K
Salary Range
10th – 90th percentile
281K
U.S. Employment
+4.8%
10yr Growth
28K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSpeakingSocial PerceptivenessWritingReading ComprehensionCritical ThinkingCoordinationTime ManagementPersuasionJudgment and Decision Making
O*NET OnLine · Bureau of Labor Statistics
27-3031.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.