Sales Development Representative (Sales Development Rep)

Prospecting, qualifying, and booking meetings are what the days are built around. The sequence is outreach — email, call, LinkedIn message — and most of it doesn't get a response, which is part of the design rather than a signal that something is wrong. The job is to run enough quality outreach, across the right accounts and contacts, that a small percentage convert into conversations worth handing to an Account Executive.

The qualification step is where the real skill develops. Inbound leads from marketing need to be evaluated against what actually constitutes a fit — company size, role level, budget readiness, pain point alignment. SDRs who pass genuinely qualified meetings build credibility with AEs; SDRs who push weak leads to hit a meeting target damage that relationship fast and ultimately plateau.

CRM and outreach tool fluency is a practical daily requirement. Sequences, follow-up cadences, call notes, and contact records all live in the tooling. Keeping them accurate and up-to-date isn't just admin overhead — it's how the pipeline is visible to everyone above you. SDRs whose CRM hygiene is clean get more trust, more coaching, and better access to resources.