Sales Development Representative (Sales Development Rep)

As a Sales Development Rep in B2B wholesale or manufacturing, you identify and qualify potential customers for products that require substantial knowledge to sell. You're prospecting into businesses that could use your company's products, having initial conversations about their needs, and setting up meetings for salespeople who handle the full sales cycle.

Your day involves researching target accounts, making outreach attempts, having qualification conversations, and coordinating handoffs to account executives. The B2B context means you need to understand your products and how they fit into customers' operations. Conversations are more substantive than consumer outreach.

The challenge is breaking through to busy decision-makers at target companies. B2B buying involves multiple stakeholders and longer timelines. You need persistence to get responses, knowledge to have credible conversations, and judgment to know which opportunities are worth pursuing.