Yellow Pages Space Salesperson

As a Yellow Pages Space Salesperson, you sell advertising space in business directories — traditionally print Yellow Pages, but increasingly digital directory listings. Your customers are local businesses wanting to be found by consumers searching for their services. You're selling visibility and lead generation.

Your day involves prospecting and account management. You might cold call local businesses about directory advertising, present ad options and pricing, renew existing advertisers, and help businesses understand how directory advertising works. You need sales skills and the ability to demonstrate value to small business owners.

The hardest part is selling in a declining medium. Print directories have largely been replaced by digital search, and the industry has contracted significantly. Digital directory products exist but compete with many other local advertising options. The people who remain in this field focus on business relationships and helping small businesses with local marketing.