Mid-Level

Advertising Solicitor

The advertising prospector โ€” reaching out to businesses to generate interest in advertising opportunities.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Advertising Solicitors
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Advertising Solicitor

As an Advertising Solicitor, you're actively pursuing advertising business. This means making outbound calls and visits, presenting advertising options, qualifying prospects, and either closing deals or handing qualified leads to account executives.

Your day is prospecting-intensive. You might start with outbound calls to potential advertisers, visit businesses to present opportunities, follow up on leads, and track your outreach activity. Expect high-volume outreach with metrics around contacts and conversions.

The people who thrive here are resilient and enjoy the hunt for new business. You need confidence to approach businesses, the ability to quickly assess fit, and persistence through rejection. Success comes from volume and consistency โ€” every outreach is an opportunity.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Outbound method (phone, door-to-door)Closing vs lead gen roleMedia typeTerritoryCommission structure
Advertising solicitation varies by approach and structure. Some roles are phone-based; others involve door-to-door business visits. Some solicitors close deals directly; others generate leads for others to close. Commission structures and base pay vary widely.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Advertising Solicitors (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Advertising Solicitor career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Closing
Moving beyond lead generation to revenue generation
2
Account management
Building ongoing client relationships
3
Consultative approach
Evolving from pitching to problem-solving
What is the prospecting method (phone, in-person)?
Is this closing or lead generation?
What territory would I cover?
What is the compensation structure?
What does success look like?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionService OrientationSocial PerceptivenessActive ListeningNegotiationReading ComprehensionCritical ThinkingJudgment and Decision MakingCoordination
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.