Mid-Level

Advertising Solicitor

Soliciting advertising business โ€” calling on potential advertisers, walking through publication or media offerings, processing orders. Outbound-heavy role with daily activity targets, often as an entry point into broader media sales.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Advertising Solicitors
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Advertising Solicitor

Advertising solicitor work is phone-heavy outbound with a clear daily activity structure. You're calling on potential advertisers โ€” businesses that might benefit from being in the publication or on the platform โ€” walking them through what's available, what it costs, and what the audience looks like. Most calls are short and end in a no or a callback request; the ones that move forward go to a proposal and eventually an order. The cycle is shorter than most sales roles, which means more repetition and faster feedback on what's working.

The job is often structured around daily or weekly call targets, which means there's relatively little ambiguity about what a productive day looks like. You're working a list, updating it as you go, and building a feel for which industries and business sizes convert. Rejection is frequent and mostly impersonal โ€” most businesses aren't thinking about advertising when you call, and your job is to make the ones who should be consider it.

This role tends to serve as an entry point into media sales โ€” the fundamentals here (prospecting, qualifying, objection handling, closing small deals) are the same fundamentals that show up in more senior ad sales roles. People who discover they enjoy the rhythm often advance into larger accounts or broader rep roles; people who find the volume-driven, call-heavy structure grinding tend to move into something less outbound-dependent.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Print vs. digital publicationLocal vs. regional marketCall volume vs. relationship depthSolo work vs. team environmentEntry-level vs. experienced hire
The medium and market tier shape the actual experience considerably. Local newspaper solicitors call small business owners who are evaluating multiple affordable advertising options; digital platform solicitors may have more data-backed audience stories to tell and CPC/CPM metrics to reference. Some organizations pair solicitors with senior reps (you hand off qualified leads); others expect you to close your own deals from first call to signed order. Pay structures vary too โ€” some are fully commission, others blend a small base with commissions.

Is Advertising Solicitor right for you?

An honest look at who tends to thrive in this role โ€” and who might find it challenging.

This role tends to work well for...
This role tends to create friction for...
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Advertising Solicitors (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Advertising Solicitor career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
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What does the average call volume look like daily, and how are leads sourced โ€” are you prospecting from scratch or working a provided list?
What's the commission structure, and what did a median performer earn in their first full year?
How much product and audience training is provided before you're expected to be on the phone?
Is this role expected to close its own deals, or is there a handoff point to a senior rep?
What are the most common objections advertisers give, and how does the team typically address them?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionService OrientationSocial PerceptivenessActive ListeningNegotiationReading ComprehensionCritical ThinkingJudgment and Decision MakingCoordination
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.