Digital Advertising Sales Representative (Digital Advertising Sales Rep)

Digital Advertising Sales Reps sell ad inventory on behalf of a publisher, network, or platform. The product is access to an audience — measured in impressions, clicks, conversions, or engagement — and the pitch is built around audience quality, targeting capabilities, and what the advertiser's money will actually do. Unlike selling a tangible product, you're selling attention, which means the conversation is always partly about trust and partly about measurement.

The sales cycle runs to the advertiser's campaign calendar. Big brand budgets get planned annually; performance advertisers move faster. The rep's job is to be in those planning conversations early — building relationships with media buyers and brand managers before the budget is allocated, not after. Renewals are the lifeblood; winning a new client and then failing to deliver a good campaign is worse than not winning them at all.

Day-to-day, that means a mix of outbound prospecting, proposal writing, campaign performance reviews, and managing the relationships that are mid-flight. It's a relationship-heavy role where the underlying product changes constantly as platforms release new ad formats, targeting options, and measurement capabilities — and where the rep is expected to understand all of it well enough to sell it.