Directory Advertising Sales Representative

As a Directory Advertising Sales Representative, you sell advertising space in business directories — whether digital, print, or both. You're calling on local businesses, explaining the value of directory presence, developing advertising packages, and closing deals. This is a high-volume sales role focused on small to medium businesses.

Your day involves a lot of outbound activity. You might spend the morning cold calling businesses in your territory, meet with a few local retailers about their listing upgrades, prepare proposals, and follow up on outstanding quotes. You need persistence, thick skin, and the ability to explain value to business owners who are skeptical of advertising.

The challenge is selling in a category that's been heavily disrupted. Traditional directory advertising (Yellow Pages) has declined dramatically. Success requires either selling digital directory products or finding niches where traditional directories still work.