Junior

Territory Sales Coordinator / Territory Sales Associate

As a Territory Sales Coordinator, you support territory sales operations while learning the craft — supporting senior territory reps, helping with administrative and customer service work, partnering with operations on territory accounts. The work tends to be supervised and territory-operations focused.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
R
A
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Territory Sales Coordinator / Territory Sales Associates
Employment concentration · ~388 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Territory Sales Coordinator / Territory Sales Associate

Most days mix supervised coordination work with structured learning — supporting territory reps with administration, helping with order processing and customer service, partnering with marketing on territory programs, supporting territory reporting, and contributing to coordination work. You're often working in B2B sales, consumer goods, healthcare, or specialty territory sales organizations, and the territory size and product mix shape early work.

What tends to be harder than people expect is the cross-functional coordination at junior level. Operations, marketing, finance, and field sales all touch the role, and end-of-quarter pressure is real. CRM fluency, mentorship quality, and exposure to territory sales motions shape early career growth.

People who tend to thrive here are organized, comfortable with cross-functional work, patient with operational details, and willing to learn from senior territory reps. If you want frontline selling, that lives in different paths. If you like building a foundation in territory sales operations, the early years build a base toward senior coordinator, sales operations, or rep paths.

IndependenceAbove avg
Working ConditionsAbove avg
AchievementAbove avg
SupportAbove avg
RecognitionModerate
RelationshipsModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Territory Sales Coordinator / Territory Sales Associates (SOC 11-2022.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Also appears in: Business Operations
Exploring the Territory Sales Coordinator / Territory Sales Associate career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$67K–$208K
Salary Range
10th – 90th percentile
604K
U.S. Employment
+4.7%
10yr Growth
49K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

NegotiationActive ListeningSpeakingMonitoringSocial PerceptivenessManagement of Personnel ResourcesReading ComprehensionPersuasionCritical ThinkingJudgment and Decision Making
O*NET OnLine · Bureau of Labor Statistics
11-2022.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.