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Careersβ€ΊRolesβ€ΊSales Coordinator / Sales Associate
Junior

Sales Coordinator / Sales Associate

As a Sales Coordinator (junior), you work alongside senior sales staff while learning the craft of sales coordination β€” supporting senior reps with administration, helping with deal coordination, partnering with operations on order processing. The work tends to be supervised and operations-focused.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
R
A
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Sales Coordinator / Sales Associates
Wholesale & Distribution Β· 21%Retail Β· 17%Professional Services Β· 14%Manufacturing Β· 11%Financial Services Β· 10%Technology & Information Β· 7%
Job markets for Sales Coordinator / Sales Associates
Where Sales Coordinator / Sales Associate jobs concentrate Β· ~388 metro areas
Based on employment in related occupations
Mapped SOC categories:
SalesBusiness Operations
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Sales Coordinator / Sales Associate

Most days mix supervised coordination work with structured learning β€” supporting senior sales reps with administration, helping with order processing and customer onboarding, partnering with operations and customer service, supporting CRM hygiene, and contributing to sales reporting. You're often working in B2B sales, consumer goods, professional services, or specialty sales organizations, and the deal complexity and segment shape early work.

What tends to be harder than people expect is the cross-functional coordination at junior level. Operations, finance, marketing, and sales all touch the role, and end-of-quarter pressure is real. CRM fluency (Salesforce, HubSpot), deal-desk processes, and mentorship quality shape early career growth.

People who tend to thrive here are organized, comfortable with cross-functional work, patient with quarter-end pressure, and willing to learn from senior staff. If you want frontline selling, that lives in different roles. If you like building a foundation in sales operations, the early years build a base toward senior coordinator, sales operations, deal desk, or rep paths.

What people in this role value
IndependenceAbove avg
Working ConditionsAbove avg
AchievementAbove avg
SupportAbove avg
RecognitionModerate
RelationshipsModerate
O*NET Work Values survey
✦ Editorial β€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape β€” and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$97K+110%
Energy & Utilities$95K+107%
Professional Services$94K+104%
Financial Services$79K+72%
Government$69K+51%
Compared to Sales average across all industries
1 BLS OEWS May 2024 covers all Sales Coordinator / Sales Associates (SOC 11-2022.00), not just this title Β· BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Sales β†’
Sales Coordinator / Sales AssociateSales Account CoordinatorNational Account CoordinatorGlobal Account Manager (gam) CoordinatorArea Sales Coordinator / Area Sales AssociateHotel Sales Coordinator / Hotel Sales AssociateInside Sales Coordinator / Inside Sales AssociateDistrict Sales Coordinator / District Sales AssociateNational Sales Coordinator / National Sales AssociateRegional Sales Coordinator / Regional Sales AssociateTerritory Sales Coordinator / Territory Sales AssociateSales Operations Manager (sales Ops Manager) CoordinatorCommercial Sales Coordinator / Commercial Sales AssociateJunior Fractional Sales Professional / Fractional Sales AssociateUtility Sales And Service Coordinator / Utility Sales And Service AssociateProfessional Equipment Sales And Service Coordinator / Professional Equipment Sales And Service Associate
Also appears in: Business Operations
Exploring the Sales Coordinator / Sales Associate career path? Truest helps you figure out if it's the right fit β€” and plan your path forward.
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✦ Editorial β€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape β€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$67K–$208K
Salary Range
10th – 90th percentile
604K
U.S. Employment
+4.7%
10yr Growth
49K
Annual Openings

How Sales Coordinator / Sales Associate pay & employment are changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 Β· BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingNegotiationActive ListeningManagement of Personnel ResourcesReading ComprehensionJudgment and Decision MakingCritical ThinkingMonitoringSocial PerceptivenessPersuasion
O*NET OnLine Β· Bureau of Labor Statistics
Mapped SOC Codes
11-2022.00

Explore related roles

Roles with similar work and overlapping career paths

midSales Manager$138KmidDistrict Manager$103KmidSales Coordinator$83KseniorSales Supervisor$90KmidAccount Manager$114KdirectorCommercial Director$128K
View all Sales roles β†’

Common questions about what it's like to be a Sales Coordinator / Sales Associate

What does a Sales Coordinator / Sales Associate do?

As a Sales Coordinator (junior), you work alongside senior sales staff while learning the craft of sales coordination β€” supporting senior reps with administration, helping with deal coordination, partnering with operations on order processing. The work tends to be supervised and operations-focused.

How much does a Sales Coordinator / Sales Associate make?

Median pay for a Sales Coordinator / Sales Associate is about $138K nationally, with the field ranging roughly from $67K to $208K depending on experience, employer, and metro (BLS).

What skills does a Sales Coordinator / Sales Associate need?

Core skills for this role include Speaking, Negotiation, Active Listening, Management of Personnel Resources, and Reading Comprehension.

What education do you need to be a Sales Coordinator / Sales Associate?

Most people in this role hold a bachelor's degree.

Is a Sales Coordinator / Sales Associate in demand?

Employment in this field is projected to grow about 4.7% through 2034, with roughly 603,710 people working in it today (BLS).

What jobs are similar to a Sales Coordinator / Sales Associate?

Closely related roles include Sales Manager, District Manager, and Sales Coordinator.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) Β· BLS Employment Projections Β· O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.