At a broadcast network, TV station, or sports operation, you produce promotional content at the executive-producer level — leading the promos team, owning creative-and-production direction, supporting the on-air promotional strategy that drives audience and advertiser engagement.
Promos-EP work threads across creative-and-production oversight, network or station strategy work, and team leadership — sitting with marketing and programming on promotional strategy, supporting the producers and editors building specific promo content, working with sales and traffic on placement, mentoring junior producers. Promo-effectiveness metrics and audience-and-advertiser outcomes anchor the indirect measures.
The harder part is often the creative-and-deadline integration at the EP level — promotional content runs on broadcast schedules with non-negotiable air dates, and EPs balance creative quality against schedule under sustained pressure. Variance across employers shapes the role: broadcast and cable networks run promos EPs within structured promotion-and-marketing organizations; local TV stations run with broader scope per EP; sports operations run promos tied to event and season calendars.
It fits people creatively-curious about on-air content, comfortable under broadcast-deadline pressure, and steady through team-leadership work. Broadcast-industry experience and producer-track credentials anchor advancement. The trade-off is the deadline-driven schedule — broadcast operations run continuously, and promo EPs absorb the operational and creative pressure that the schedule demands.
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Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Roles with similar work and overlapping career paths
View all Business Operations roles →At a broadcast network, TV station, or sports operation, you produce promotional content at the executive-producer level — leading the promos team, owning creative-and-production direction, supporting the on-air promotional strategy that drives audience and advertiser engagement.
Median pay for a Promotions Executive Producer (Promos Executive Producer) is about $127K nationally, with the field ranging roughly from $63K to $208K depending on experience, employer, and metro (BLS).
Core skills for this role include Active Listening, Social Perceptiveness, Speaking, Critical Thinking, and Reading Comprehension.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 2.2% through 2034, with roughly 21,100 people working in it today (BLS).
Closely related roles include Promotions Director, Account Specialist, and Senior Account Specialist.
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