Mid-Level

Financial Planner

The person building comprehensive financial plans for clients โ€” assessing where they are, where they want to go, and what the money path looks like to get there. Covers investments, retirement, taxes, insurance, estate, and the integration of all of it.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
A
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Financial Planners
Employment concentration ยท ~334 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Financial Planner

Most days tend to blend client meetings, plan-building, portfolio reviews, and the administrative current of compliance documentation. You'll often run discovery conversations, model retirement and goal scenarios, prepare plan deliverables, and meet clients for reviews. Tax season and year-end planning add seasonality.

The variance between settings is real โ€” independent RIAs run on planning fees and AUM management; insurance-affiliated planners often blend planning with product sales; wirehouse planners work within a brokerage platform; bank-affiliated planners blend planning with the bank's product set. Compliance regimes vary by registration (RIA, broker-dealer, insurance), and fiduciary vs. suitability framing changes the relationship.

People who tend to thrive here are comfortable with long-arc client relationships, the dual identity of planner and (often) salesperson, and the patience required to build a sustainable practice. CFP credential signals technical rigor and ethics standards. The work tends to offer meaningful impact and earnings upside, with the trade-off being the prospecting and compliance overhead โ€” for those who find satisfaction in guiding people through their financial lives, careers can compound across decades.

IndependenceAbove avg
AchievementAbove avg
Working ConditionsModerate
RecognitionModerate
RelationshipsModerate
SupportLower
O*NET Work Values survey
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying386 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Financial Planners (SOC 13-2052.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Financial Planner career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
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โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$50Kโ€“$208K
Salary Range
10th โ€“ 90th percentile
270K
U.S. Employment
+9.6%
10yr Growth
24K
Annual Openings

How this category is changing

$77K$74K$72K$69K$66K201920202021202220232024$66K$77K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

Reading ComprehensionActive ListeningSpeakingWritingCritical ThinkingService OrientationComplex Problem SolvingJudgment and Decision MakingMathematicsSocial Perceptiveness
O*NET OnLine ยท Bureau of Labor Statistics
13-2052.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.