Junior

Junior Outdoor Advertising Leasing Agent

The space seller โ€” leasing billboard and signage locations to advertisers who want to reach audiences in the physical world.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Junior Outdoor Advertising Leasing Agents
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Outdoor Advertising Leasing Agent

As a Junior Outdoor Advertising Leasing Agent, you're selling advertising space on billboards, signs, transit, and other out-of-home (OOH) media. This means prospecting for advertisers, presenting available inventory, negotiating lease terms, and building relationships with businesses who want outdoor visibility.

Your day is sales-focused. You might cold call potential advertisers in the morning, meet with a client to discuss their needs, present available billboard locations, and negotiate contract terms. Expect significant phone and email communication, client meetings, and the typical rhythms of sales โ€” prospecting, presenting, closing, and managing accounts.

The people who thrive here enjoy selling and have genuine interest in advertising and real estate. You need sales skills โ€” prospecting, presenting, handling objections, and closing. Knowledge of local markets and traffic patterns helps you match clients with effective locations.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Territory typeInventory qualityClient size focusSales cycle lengthCommission structure
Outdoor advertising sales varies by market and inventory. Urban markets have more transit and street-level options; suburban and highway markets focus on billboards. Some agents sell premium digital displays; others focus on static boards. Client mix varies โ€” some work with national brands through agencies; others focus on local businesses.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Outdoor Advertising Leasing Agents (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Outdoor Advertising Leasing Agent career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Consultative selling
Moving from order-taking to solution selling
2
Market expertise
Deep knowledge of traffic patterns and audience demographics
3
Account development
Growing existing accounts, not just acquiring new ones
What territory or inventory would I be selling?
What is the commission structure?
What does the client mix look like โ€” agencies vs direct?
How are leads generated vs self-prospected?
What training and support is provided?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionService OrientationSocial PerceptivenessActive ListeningNegotiationReading ComprehensionCritical ThinkingJudgment and Decision MakingCoordination
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.