The space seller — leasing billboard and signage locations to advertisers who want to reach audiences in the physical world.
As a Junior Outdoor Advertising Leasing Agent, you're selling advertising space on billboards, signs, transit, and other out-of-home (OOH) media. This means prospecting for advertisers, presenting available inventory, negotiating lease terms, and building relationships with businesses who want outdoor visibility.
Your day is sales-focused. You might cold call potential advertisers in the morning, meet with a client to discuss their needs, present available billboard locations, and negotiate contract terms. Expect significant phone and email communication, client meetings, and the typical rhythms of sales — prospecting, presenting, closing, and managing accounts.
The people who thrive here enjoy selling and have genuine interest in advertising and real estate. You need sales skills — prospecting, presenting, handling objections, and closing. Knowledge of local markets and traffic patterns helps you match clients with effective locations.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The space seller — leasing billboard and signage locations to advertisers who want to reach audiences in the physical world.
Median pay for a Junior Outdoor Advertising Leasing Agent is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Service Orientation, Social Perceptiveness, and Active Listening.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).
Closely related roles include Outdoor Advertising Leasing Agent, Sales Specialist, and Senior Sales Specialist.
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