Junior

Junior Radio Time Salesperson

The radio advertising seller โ€” marketing commercial air time to local and regional advertisers.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Junior Radio Time Salespersons
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Radio Time Salesperson

As a Junior Radio Time Salesperson, you''re selling advertising time on radio stations. You''re helping local and regional businesses reach their customers through radio commercials. Radio offers targeted audience reach and frequency that helps advertisers build brand awareness and drive action.

Your day involves prospecting for advertisers, meeting with business owners, presenting advertising proposals, and closing deals. You''re learning about radio formats, audience demographics, and how to create effective advertising campaigns for your clients.

Radio sales is often local and relationship-driven. You''re working with businesses in your community, understanding their marketing challenges, and helping them grow through radio advertising. The people who succeed here are community-connected, creative in developing advertising solutions, and persistent in business development.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Station formatMarket sizeAccount typeDigital additionPackage structure
Radio sales varies by station and market. Station formats attract different audiences and advertisers. Market size affects advertiser pool and competition. Some salespeople focus on new business; others manage established accounts. Increasingly, radio sales includes digital components. Package structures range from simple spots to complex integrated campaigns.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Radio Time Salespersons (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Radio Time Salesperson career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Campaign development
Creating effective advertising drives renewals
2
Audience selling
Translating ratings into advertiser value
3
Digital integration
Adding digital to radio packages increases value
What station format and audience would I represent?
What''s the market size and competitive environment?
Is this primarily new business or account management?
How is digital integrated into offerings?
What''s the commission and compensation structure?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionSocial PerceptivenessService OrientationActive ListeningNegotiationReading ComprehensionJudgment and Decision MakingCritical ThinkingCoordination
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.