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Careers›Roles›Junior Radio Time Salesperson
Junior

Junior Radio Time Salesperson

The radio advertising seller — marketing commercial air time to local and regional advertisers.

Junior Radio Time Salesperson pay typically runs $33K–$45K at this level, and jobs in this field are projected to shrink 6% through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Junior Radio Time Salespersons
Financial ServicesHealthcareProfessional Services · 53%Technology & Information · 42%Administrative Services · 1%Wholesale & Distribution · 1%
Job markets for Junior Radio Time Salespersons
Where Junior Radio Time Salesperson jobs concentrate · ~220 metro areas
Based on employment in related occupations
Mapped SOC categories:
Sales
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Junior Radio Time Salesperson role, anything we can help you with this week?

What it's like

What it's like to be a Junior Radio Time Salesperson

As a Junior Radio Time Salesperson, you''re selling advertising time on radio stations. You''re helping local and regional businesses reach their customers through radio commercials. Radio offers targeted audience reach and frequency that helps advertisers build brand awareness and drive action.

Your day involves prospecting for advertisers, meeting with business owners, presenting advertising proposals, and closing deals. You''re learning about radio formats, audience demographics, and how to create effective advertising campaigns for your clients.

Radio sales is often local and relationship-driven. You''re working with businesses in your community, understanding their marketing challenges, and helping them grow through radio advertising. The people who succeed here are community-connected, creative in developing advertising solutions, and persistent in business development.

What people in this role value
RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Junior Radio Time Salesperson
Station formatMarket sizeAccount typeDigital additionPackage structure
Radio sales varies by station and market. Station formats attract different audiences and advertisers. Market size affects advertiser pool and competition. Some salespeople focus on new business; others manage established accounts. Increasingly, radio sales includes digital components. Package structures range from simple spots to complex integrated campaigns.
✦ Editorial — written by Truest from industry research and career patterns

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$97K+110%
Energy & Utilities$95K+107%
Professional Services$94K+104%
Financial Services$79K+72%
Government$69K+51%
Compared to Sales average across all industries
1 BLS OEWS May 2024 covers all Junior Radio Time Salespersons (SOC 41-3011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Sales →
Junior Radio Time SalespersonJunior Site Leasing AgentJunior Outdoor Advertising Leasing AgentJunior Advertising Account RepresentativeJunior Space BuyerJunior Advertising CoordinatorJunior Digital Advertising Sales Representative (digital Advertising Sales Rep)Junior Advertising Sales Representative (ad Sales Representative)Junior Advertising RepresentativeJunior Signs And Displays Sales RepresentativeJunior Graphic Art Sales RepresentativeJunior Advertising AgentJunior Display Advertising Sales RepresentativeJunior Field Marketing RepresentativeJunior Signs And Displays SalespersonJunior Directory Advertising Sales RepresentativeJunior Account PlannerJunior Yellow Pages Space SalespersonJunior Idea WorkerJunior Idea ManJunior Inside Sales RepresentativeJunior Advertising SolicitorJunior Signs Sales RepresentativeJunior Radio And Television Time Sales RepresentativeJunior Advertising Consultant+1 more

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What it takes to advance
1
Campaign development
Creating effective advertising drives renewals
2
Audience selling
Translating ratings into advertiser value
3
Digital integration
Adding digital to radio packages increases value
Lateral Moves
Digital Media Sales
If you want to expand into digital advertising
Sales Manager →
If you want to lead a sales team
Questions you might ask when interviewing
What station format and audience would I represent?
What''s the market size and competitive environment?
Is this primarily new business or account management?
How is digital integrated into offerings?
What''s the commission and compensation structure?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33K–$134K
Salary Range
10th – 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How Junior Radio Time Salesperson pay & employment are changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingPersuasionSocial PerceptivenessService OrientationActive ListeningNegotiationReading ComprehensionJudgment and Decision MakingCritical ThinkingCoordination
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
41-3011.00

Explore related roles

Roles with similar work and overlapping career paths

midRadio Time Salesperson$61KmidSite Promotion Agent$61KmidField Service Representative$70KjuniorJunior Site Leasing Agent$61KmidBroker$71KjuniorJunior Outdoor Advertising Leasing Agent$61K
View all Sales roles →

Common questions about what it's like to be a Junior Radio Time Salesperson

What does a Junior Radio Time Salesperson do?

The radio advertising seller — marketing commercial air time to local and regional advertisers.

How much does a Junior Radio Time Salesperson make?

Median pay for a Junior Radio Time Salesperson is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).

What skills does a Junior Radio Time Salesperson need?

Core skills for this role include Speaking, Persuasion, Social Perceptiveness, Service Orientation, and Active Listening.

What education do you need to be a Junior Radio Time Salesperson?

Most people in this role hold a bachelor's degree.

Is a Junior Radio Time Salesperson in demand?

Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).

What jobs are similar to a Junior Radio Time Salesperson?

Closely related roles include Radio Time Salesperson, Site Promotion Agent, and Field Service Representative.

Career advice

Junior Radio Time Salesperson career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Micro habitKeeping a job search moving without letting it take over your life.Set a weekly job search rhythm
  • Quick moveCut the updates nobody reads, and make the ones that matter land.Ask which updates your manager actually reads
  • Simple exerciseLook at the steps up and sideways from your job, and find one you'd be excited to do.Walk the roles next to yours
  • Simple exerciseGive dates from what actually happened last time, not from your best week.Add a buffer to your estimates

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More career advice

  • Share news your team won't like
  • Tell someone what their feedback changed
  • Write down what you learned this week
  • Ask how your manager likes to work
  • Check messages at set times
  • Escalate together when it matters
  • Keep open hours for questions
  • Make your 1:1 agenda yours

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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