The radio advertising seller — marketing commercial air time to local and regional advertisers.
As a Junior Radio Time Salesperson, you''re selling advertising time on radio stations. You''re helping local and regional businesses reach their customers through radio commercials. Radio offers targeted audience reach and frequency that helps advertisers build brand awareness and drive action.
Your day involves prospecting for advertisers, meeting with business owners, presenting advertising proposals, and closing deals. You''re learning about radio formats, audience demographics, and how to create effective advertising campaigns for your clients.
Radio sales is often local and relationship-driven. You''re working with businesses in your community, understanding their marketing challenges, and helping them grow through radio advertising. The people who succeed here are community-connected, creative in developing advertising solutions, and persistent in business development.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The radio advertising seller — marketing commercial air time to local and regional advertisers.
Median pay for a Junior Radio Time Salesperson is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Social Perceptiveness, Service Orientation, and Active Listening.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).
Closely related roles include Radio Time Salesperson, Sales Specialist, and Senior Sales Specialist.
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