Junior Time Buyer
The media negotiator — buying broadcast advertising time for clients or agencies.
What it's like to be a Junior Time Buyer
As a Junior Time Buyer, you're purchasing advertising time on radio and television for advertisers or agencies. You're negotiating rates, securing placements, and managing the logistics of getting commercials on air. You work on behalf of advertisers to get the best media value.
Your day involves analyzing media options, negotiating with broadcast sales reps, processing insertion orders, tracking placements, and reconciling billing. You need to understand reach and frequency concepts, audience demographics, and how to evaluate media value.
Media buying combines negotiation with analytical thinking. You're trying to maximize advertising impact within budgets, which requires understanding both the numbers and the relationships. If you enjoy negotiation and want to work in advertising from the buying side, time buying provides that foundation.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
Navigate your career with clarity
Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.
Explore Truest career toolsTruest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.