Junior Time Broker
The broadcast intermediary — brokering advertising time on radio and television.
What it's like to be a Junior Time Broker
As a Junior Time Broker, you're an intermediary in broadcast advertising — connecting advertisers with radio and television stations to place commercials. You're purchasing airtime and reselling it to advertisers, or facilitating these transactions for commission.
Your day involves relationships with broadcast stations and advertisers, understanding available inventory, matching advertisers with appropriate programming, and negotiating deals that work for both sides. You need to understand broadcast advertising, audience demographics, and media buying.
Broadcast brokering is a specialized niche in media sales. While digital advertising has grown, broadcast remains significant for many advertisers. Success comes from understanding both sides of the market and building a network that enables efficient transactions. If you're interested in media and enjoy deal-making, time brokering offers a defined specialty.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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