The broadcast intermediary — brokering advertising time on radio and television.
As a Junior Time Broker, you're an intermediary in broadcast advertising — connecting advertisers with radio and television stations to place commercials. You're purchasing airtime and reselling it to advertisers, or facilitating these transactions for commission.
Your day involves relationships with broadcast stations and advertisers, understanding available inventory, matching advertisers with appropriate programming, and negotiating deals that work for both sides. You need to understand broadcast advertising, audience demographics, and media buying.
Broadcast brokering is a specialized niche in media sales. While digital advertising has grown, broadcast remains significant for many advertisers. Success comes from understanding both sides of the market and building a network that enables efficient transactions. If you're interested in media and enjoy deal-making, time brokering offers a defined specialty.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The broadcast intermediary — brokering advertising time on radio and television.
Median pay for a Junior Time Broker is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Service Orientation, Social Perceptiveness, and Negotiation.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).
Closely related roles include Time Broker, Sales Specialist, and Senior Sales Specialist.
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