The advertising space broker — securing locations for billboards, digital displays, and out-of-home advertising.
As a Junior Site Leasing Agent, you're acquiring locations for advertising displays — billboards, digital screens, bus shelters, and other out-of-home media. You're working between property owners who have desirable locations and advertising companies that need inventory to sell to advertisers.
Your day involves scouting locations, negotiating with property owners, and managing lease agreements. You need to evaluate sites for visibility, traffic patterns, and advertising potential. It's a specialized niche where understanding real estate basics, local regulations, and advertising value all come together.
The hunting aspect is significant — finding new locations that competitors haven't secured requires creativity and persistence. If you enjoy real estate, outdoor advertising, and building a portfolio of locations, this offers a unique career path in the advertising industry.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The advertising space broker — securing locations for billboards, digital displays, and out-of-home advertising.
Median pay for a Junior Site Leasing Agent is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Social Perceptiveness, Service Orientation, and Active Listening.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).
Closely related roles include Site Leasing Agent, Sales Specialist, and Senior Sales Specialist.
Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.
Explore Truest career tools