Junior

Junior Site Leasing Agent

The advertising space broker โ€” securing locations for billboards, digital displays, and out-of-home advertising.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Junior Site Leasing Agents
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Site Leasing Agent

As a Junior Site Leasing Agent, you're acquiring locations for advertising displays โ€” billboards, digital screens, bus shelters, and other out-of-home media. You're working between property owners who have desirable locations and advertising companies that need inventory to sell to advertisers.

Your day involves scouting locations, negotiating with property owners, and managing lease agreements. You need to evaluate sites for visibility, traffic patterns, and advertising potential. It's a specialized niche where understanding real estate basics, local regulations, and advertising value all come together.

The hunting aspect is significant โ€” finding new locations that competitors haven't secured requires creativity and persistence. If you enjoy real estate, outdoor advertising, and building a portfolio of locations, this offers a unique career path in the advertising industry.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Media typesMarket coverageLease vs purchaseRegulatory environmentCompany size
Site leasing varies based on the type of advertising medium โ€” traditional billboards have different dynamics than street furniture or transit advertising. Some markets have highly restrictive regulations; others are more permissive. The role may involve digital display retrofits or entirely new site development.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Site Leasing Agents (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Site Leasing Agent career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Site evaluation
Accurately valuing advertising potential prevents bad acquisitions
2
Lease negotiation
Favorable terms directly impact company profitability
3
Regulatory knowledge
Understanding permitting prevents wasted effort on unbuildable sites
What types of advertising media does the company focus on?
What markets or territories would I be covering?
How does the company handle permitting and zoning challenges?
What's the commission or bonus structure for new site acquisitions?
How do site leasing agents work with the media sales team?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionSocial PerceptivenessService OrientationActive ListeningNegotiationReading ComprehensionJudgment and Decision MakingCritical ThinkingWriting
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.