Mid-Level

Marketing Communications Manager

Owning marketing communications for a company or business unit โ€” PR, internal comms, customer-facing announcements, brand voice consistency. Half writer-strategist, half stakeholder coordinator, with every piece of copy edited by three people who all want different things.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
A
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Marketing Communications Managers
Employment concentration ยท ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Communications Manager

Owning marketing communications for a company means managing how the organization speaks to the world โ€” PR, internal comms, customer-facing announcements, and the brand voice consistency that ties it all together. Your days split between writing and editing work and the stakeholder coordination that every piece of communication requires before it ships.

The workflow moves between proactive campaigns and reactive situations. Planned communications โ€” launches, announcements, thought leadership โ€” follow editorial calendars. Crisis situations, press inquiries, and executive requests interrupt the plan and require rapid turnaround on messages that will be scrutinized.

The challenge is maintaining quality and consistency when every piece of copy gets edited by three people who all want different things. The marcomm manager is the one who has to synthesize competing feedback into coherent messaging while keeping the editorial calendar moving and protecting the brand voice from well-intentioned dilution.

Working ConditionsHigh
AchievementHigh
RelationshipsAbove avg
IndependenceAbove avg
RecognitionAbove avg
SupportAbove avg
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
PR vs internal focusteam sizeagency managementexecutive commscrisis responsibility
Some roles lean heavily toward PR and media relations; others focus on internal communications or customer messaging. The degree of agency management versus hands-on production varies. In regulated industries (healthcare, financial services), legal review adds layers to the approval process.

Is Marketing Communications Manager right for you?

An honest look at who tends to thrive in this role โ€” and who might find it challenging.

This role tends to work well for...
This role tends to create friction for...
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Communications Managers (SOC 11-2021.00, 11-2032.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Communications Manager career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
What is the primary focus โ€” PR, internal communications, customer messaging, or integrated?
What is the team structure, and how does this role interact with marketing leadership?
How does the organization handle crisis communications, and what is this role's responsibility?
What approval processes exist for communications, and who has final sign-off?
How does the company manage agency relationships for PR or creative?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$79Kโ€“$208K
Salary Range
10th โ€“ 90th percentile
461K
U.S. Employment
+5.8%
10yr Growth
41K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

Critical ThinkingActive LearningReading ComprehensionSpeakingActive ListeningSocial PerceptivenessJudgment and Decision MakingPersuasionMonitoringNegotiation
O*NET OnLine ยท Bureau of Labor Statistics
11-2021.0011-2032.00

Navigate your career with clarity

Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.

Explore Truest career tools
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.