Mid-Level

Marketing Support Specialist

The marketing operations assistant — providing support that keeps marketing programs running smoothly.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Marketing Support Specialists
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Support Specialist

As a Marketing Support Specialist, you provide operational support for marketing activities. You're assisting with campaigns, managing administrative tasks, coordinating logistics, and ensuring marketing teams have what they need to execute effectively.

Your day involves varied support tasks. You might update marketing databases, coordinate with vendors on materials, assist with event logistics, pull campaign reports, and handle marketing correspondence. You need organizational skills, attention to detail, and the ability to support multiple initiatives simultaneously.

The challenge is staying organized across many moving pieces while being responsive to the team. Marketing needs change quickly, and support roles require flexibility to handle shifting priorities while maintaining quality on ongoing tasks.

AchievementModerate
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionLower
RelationshipsLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Support scopeTeam structureSystems usedMarketing focusGrowth opportunity
Marketing support varies by organization and team structure. Some roles support specific marketing functions (events, digital, creative); others provide general support. The systems and tools involved differ widely. Larger teams may have more specialized support; smaller teams require broader capabilities.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Support Specialists (SOC 13-1161.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Support Specialist career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Marketing fundamentals
Understanding marketing creates growth opportunities
2
Project coordination
Taking on project ownership enables advancement
3
Systems expertise
Becoming the go-to for marketing systems adds value
What marketing activities and teams would I be supporting?
What systems and tools does the team use?
What does a typical day look like?
How does this role interact with the marketing team?
What opportunities exist to learn marketing and grow?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionCritical ThinkingWritingComplex Problem SolvingSpeakingActive ListeningJudgment and Decision MakingActive LearningMathematicsMonitoring
O*NET OnLine · Bureau of Labor Statistics
13-1161.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.