The broadcast advertising seller — marketing radio and TV advertising time to businesses and agencies.
As a Junior Radio and Television Time Sales Representative, you''re selling advertising time on broadcast media. You''re helping businesses reach audiences through radio spots and TV commercials. You''re connecting advertisers with the audiences that broadcast media delivers.
Your day involves prospecting for advertisers, understanding their marketing goals, presenting media options, and closing advertising buys. You''re learning about audience measurement, rating systems, and how to position your station or network''s value. You might work with direct advertisers or media buying agencies.
The media landscape has changed dramatically, but broadcast advertising remains significant. The people who succeed here understand both traditional media value and how it fits in today''s fragmented media environment, and can sell effectively against digital alternatives.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The broadcast advertising seller — marketing radio and TV advertising time to businesses and agencies.
Median pay for a Junior Radio And Television Time Sales Representative is about $61K nationally, with the field ranging roughly from $33K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Service Orientation, Social Perceptiveness, and Negotiation.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to decline about 6.4% through 2034, with roughly 97,470 people working in it today (BLS).
Closely related roles include Radio and Television Time Sales Representative, Sales Specialist, and Senior Sales Specialist.
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