Junior

Junior Radio And Television Time Sales Representative

The broadcast advertising seller โ€” marketing radio and TV advertising time to businesses and agencies.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Junior Radio And Television Time Sales Representatives
Employment concentration ยท ~220 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Radio And Television Time Sales Representative

As a Junior Radio and Television Time Sales Representative, you''re selling advertising time on broadcast media. You''re helping businesses reach audiences through radio spots and TV commercials. You''re connecting advertisers with the audiences that broadcast media delivers.

Your day involves prospecting for advertisers, understanding their marketing goals, presenting media options, and closing advertising buys. You''re learning about audience measurement, rating systems, and how to position your station or network''s value. You might work with direct advertisers or media buying agencies.

The media landscape has changed dramatically, but broadcast advertising remains significant. The people who succeed here understand both traditional media value and how it fits in today''s fragmented media environment, and can sell effectively against digital alternatives.

RelationshipsHigh
Working ConditionsAbove avg
IndependenceAbove avg
AchievementAbove avg
RecognitionModerate
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Medium focusMarket sizeAccount typeLocal vs nationalDigital integration
Broadcast time sales varies by medium and market. Radio differs from television. Major market stations have different dynamics than small markets. Some reps work with direct advertisers; others focus on agencies. Local spot sales differ from national advertising. Increasingly, broadcast sales includes digital and streaming components.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Radio And Television Time Sales Representatives (SOC 41-3011.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Radio And Television Time Sales Representative career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Media planning
Understanding how broadcast fits media plans
2
Audience analysis
Explaining audience value drives advertising decisions
3
Multi-platform selling
Integrating digital with broadcast is increasingly essential
Is this radio, TV, or both?
What market size and competitive environment?
What''s the split between direct advertisers and agencies?
How integrated is digital with broadcast sales?
What''s the territory or account structure?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33Kโ€“$134K
Salary Range
10th โ€“ 90th percentile
97K
U.S. Employment
-6.4%
10yr Growth
9K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingPersuasionService OrientationSocial PerceptivenessNegotiationActive ListeningReading ComprehensionJudgment and Decision MakingCritical ThinkingWriting
O*NET OnLine ยท Bureau of Labor Statistics
41-3011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.